Luz, câmera, agressão: a responsabilidade social corporativa da Rede Globo em casos de violações a direitos humanos fundamentais no BBB

Abstract

The subject of this study is the violation of human rights among participants of the program Big Brother Brazil - BBB, broadcast by the largest open television network in Brazil (Rede Globo). Despite being a somewhat common phenomenon since reality shows were created, with all their particularities - the fact that they are broadcast and followed by the public uninterruptedly and the absence of a script, the Law still hesitates as to the appropriate response to this type of situation. That is, whether it would be reasonable to demand anything from those who broadcast (and profit from) the programming under analysis, especially on channels with broad access. With this, the problem that arises is: does the network Rede Globo have a legal obligation to intervene immediately in cases of violation of fundamental human rights that occur within the Big Brother Brazil program, in terms of attitudes practiced among the participants? We consider the Theory of Fundamental Human Rights and the Theory of Corporate Social Responsibility, as well as the Guiding Principles on Business and Human Rights conceived by the UN, combined with the studies of Pierre Bourdieu on the symbolic power of television. By the deductive method, the hypothesis is that the UN Guiding Principles on Business and Human Rights are plausible as a way to compel television companies to intervene during the program in situations of violation of fundamental human rights, considering the socio-educational aspect of broadcasters as determined by the Constitution. It is also understood the need for a regulatory norm that covers this type of situation. By the deductive method, we reach the conclusion that, in fact, television, a means of communication of notable relevance until today, should conduct its credit and interference on citizens towards the improvement of democracy, in compliance with its constitutionally established social role