O impacto da tecnologia na comunicação política: desinformação e manipulação na “sociedade da transparência”

Abstract

The article examines the impact of technology and social media on contemporary political communication in the Brazilian context. It provides an overview of the changes that have occurred in communication in recent history, highlighting the role of the internet and social media platforms in global interconnectedness, the shift in the communicative-informative paradigm, and the creation of the "society of transparency," where individuals relinquish privacy while competing for attention and visibility. It evaluates the emergence of the data economy, explaining how this phenomenon has led to the appropriation of the psyche. The article discusses the proliferation of fictional and conspiratorial narratives, the use of memes and trolls, and the deployment of strategies aimed at disseminating misinformation as a means to undermine trust in accurate information and provoke confusion and polarization. Its objective is to contribute to the understanding of these phenomena and provide insights for future solutions. The analysis highlights the need for an informed and critical debate to preserve individual self-determination and strengthen the democratic process.