Equilíbrio entre o lucro e o bem-estar social do trabalhador: uma análise a partir dos princípios da atividade empresarial

Abstract

This monograph aims to establish a balance between the principles of economic activity. Bear in mind that most entrepreneurs tend to mistakenly value principles that in their conceptions would bring greater profit to the company to the detriment of others. However, it appears that the business world has been experiencing great instability, which affects society's way of thinking in the 21st century, which starts to demand and seek companies that value not only profit but social well-being, of the customer and the worker. Thus, the need arises to develop a new way of employing capitalism, which is called conscious capitalism. This economic model encompasses values ​​that seek balance and sustainability for all stakeholders. Thus, the present work analyzes what are the principles of economic activity, how to balance them and how they can positively and negatively interfere in the maintenance and growth of companies. As a way of exemplifying the impact of the principles of economic activity today, two real cases will be discussed, one in which companies do not balance these principles, generating drastic consequences for workers and their human rights; and another in which the company was able to balance these principles and capitalize profits through them, thus breaking the paradigm that focusing on certain principles generates capital loss. Finally, it concludes that, by balancing the principles of economic activity through the way the company deals with employees, customers, society, culture and stakeholders in general, it is possible to achieve long-term success and contribute directly to business financial growth